The people of West Bengal are waiting eagerly for the greatest festival of the place i.e. The Durga Puja. No mater what happens  people can not dare to miss the ‘sabeki” look of Ekdalia, innovative ideas of Naktola Udayan Sangha, Park Circus marquees’ mesmerizing water shadow and many more. It is quite surprising that the financial imbalance of the state does not effect the ‘Durga Puja Industry ‘. Yes, I would call it an “industry” and it is highly justifiable. The organizers of different Durga marquees are highly dependent on big financiers for such huge expenditure. Besides, it also provides additional business to micro, small and medium enterprises.

Durga Puja of Ekdalia Evergreen Club

“Despite falling rupee, rising inflation and slowdown in the growth of the economy, the large business industries are targeting high profit margins during Durga puja in West Bengal which is growing at a compound annual growth rate(CAGR) of about 35 percent,” revealed in by the Associated Chambers of Commerce and Industry of India (ASSOCHAM). Two years back the ‘Durga Puja Industry’ had spent about Rs.25,000 crore and this year it is estimated to touch Rs.40,000 crore with its annual growth rate of 35 percent.

See Also : Durga Puja Road map

See Also : Durga Puja 2015 dates

This short-lived industry brings a greater source of income for certain business organisations such as marquees (pandal) business which made a business of Rs.500 crore in the year 2013 and is expected to cross the margin of Rs.800 crore in the running year. Every year over 20,000-30,000 idols are prepared across West Bengal. The hike in price of raw materials like clay, hay, paint, cloth and ornaments has also raised the cost of preparing idols and the current price ranges between Rs.60,000-Rs.5,00,000 or more. The food and beverage industry is also anticipated to increase its selling price at a minimum rate of 10 percent.

[image: Rishav Gupta]
~ ‘Durga Puja’ – beyond hikes ~
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Maitree Shee
Hatpakha Reporter
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