Google has changed a lot over the past 17 years—from the range of our products to the evolution of their look and feel. Once again Google has announced it is changing its new logo, and has already launched it on its main search page.

The Google Logo History

Larry Page and Sergey Brin use this logo for their Stanford University graduate project.
Google new logo
August 30, 1998
The team heads to Burning Man and creates the first Doodle as an out-of-office message.
SGoogle new logo
September, 1998
Google moves to and shares its beta release with the world.
Google new logo
May, 1999
Still playful, the logo gets a more sophisticated look based on the Catull typeface.
Google new logo
May, 2010
The logo brightens up and sports a reduced drop shadow.
Google new logo
September, 2013
The logo goes flat with some typographical tweaks.
Google new logo

And The New One

September, 2015
The logo becomes part of a new family that includes the Google dots and ‘G’ icon.

Google new logoGoogle new logo




So why did Google decide to make the change?  In a blog post, Google said,” Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop! Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. ”

The new, simpler lettering Google logo is more distinct and easier to read. It’s also supposed to be easier for Google to display on low-bandwidth connections: Google says that it’s made a version of its logo that’s “only 305 bytes, compared to our existing logo at ~14,000 bytes.”

The little blue “g” icon is also out, and is being replaced with a four-colour “G” that matches the new logo. The four dots seen in the animation, representing what Google is ‘listening, thinking, replying, incomprehension, and confirmation’.


Google Introduces New Logo:



Google’s search page View

Google new logo


~ Google ’s look, evolved ~
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